Seconds – A Marketplace for Sustainability

Seconds is an upcoming online platform connecting eco-conscious consumers with innovative, sustainable brands. Although the platform hasn’t launched yet, its mission is clear: to inspire conscious consumerism by spotlighting businesses that make a real impact. I created a cohesive visual identity that resonates with their values and speaks volumes.

Close-up of a person's neck wearing a multicolored beaded necklace with large and small beads in various colors and textures.
Black text that reads 'SECOND'S MARKETPLACE' with 'Primary Logo' labeled near the top left.
Bold text displaying the word 'SECONDS' with a smaller text underneath saying 'Secondary Logo'
Bold black text reading '2ND5' with a small note pointing to it saying 'Submark Logo' on a light background.
Simple black bowtie icon with the word 'Favicon' written diagonally.
Colorful retro-style text blocks spelling "SECONDS 2NDS" in different shades and styles, with a small mustache icon next to each.
Group of five young people wearing sunglasses, with a large "2ND" text overlayed in white.
Smartphone screen displaying an article about kelp with a close-up photo of kelp and placeholder text.