Melie’s Kitchen
The Journey from Instagram to an Immersive Digital Experience
Website Design & UX / Development & Custom Styling / Creative Direction & Asset Curation / Membership Integration / Creative Direction / Site Launch & Handoff
The Brief
Melie’s Kitchen started as an Instagram sensation, sharing vibrant recipes and building a loyal community of food lovers. But with growing content and a dedicated following, the need for a centralised, user-friendly hub became obvious. The goal? To create a website that seamlessly captured Amelia’s creative energy while offering her audience a deeper way to connect and engage.
The Transformation
Organises content for easy access: Recipes are no longer lost in the depths of Instagram scrolls – they’re searchable, categorised, and ready to inspire at a moment’s notice.
Introduces a Membership Model: Customers can now enjoy exclusive access to premium recipes, meal plans, and tips through a sleek membership page, designed to foster deeper engagement and reward Amelia’s most devoted followers.
Elevates the brand experience: The website bridges Amelia’s social media roots with a polished online identity, maintaining her down-to-earth vibe while providing a professional edge.
