Blair’s Vibe
From Pre-Loved to Purpose-Led
Creative Direction, Brand Identity & Custom Logo Design / E-Commerce Website (Shopify) / Copywriting & Content Strategy / Print Collateral — Business Cards, Thank You Cards, Posters / Digital Assets & Campaign Art Direction
What began as a Depop side hustle evolved into a complete rebrand and e-commerce transformation — spanning custom identity design, print marketing, packaging, and a new Shopify experience. Rooted in early 2000s nostalgia, Blair’s Vibe already held a strong aesthetic and loyal following; the goal was to refine and future-proof that energy without losing its playful edge.
The result is a brand that feels both nostalgic and new — unapologetically bold, recognisable among its community, and ready to grow. Being part of that journey — helping turn a small online store into a fully realised brand — was an incredible process from start to finish.
Inspired by lava lamps, bold colour palettes, and the unmistakable Y2K mood, the rebrand introduced hand-drawn logos, gradient textures, and a cohesive visual system that could adapt across every touchpoint. From business cards and thank-you inserts to digital assets and a full e-commerce build, the focus was on consistency, creativity, and connection.
