Title slide with text 'Melie's Kitchen: The Journey from Instagram to an Immersive Digital Experience' and additional information about the case study, year 2024, and website design and development.
Laptop screen displaying Melie's Kitchen website with images of food and text about recipes and kitchen notes.
Text on a light background titled 'The Brief' explaining Melie's Kitchen's origin as an Instagram sensation and their goal to create a website that captures Amelia's creative energy.
Smartphone screen displaying a food recipe app with categories: Breakfast, Lunch, Dinner, Desserts, featuring images of various dishes and a tagline about making everyday recipes extra yummy.
Smartphone and digital menu displaying Greek-inspired food and drink options with bright colors, bold text, and photographs of dishes on a clean background.
Tablet displaying a dessert menu with images of cookies, cake, and pastry, featuring the text "Being sweet never tasted so good."
Text document titled 'The Transformation' discussing organizing content, subscription model, and brand experience for a website or platform.
Smartphone displaying a webpage for a culinary membership club with a header, image of people eating outside, and text about weekly recipes and membership details.
Laptop screen displaying a website titled 'Meli's Kitchen | The Hub' with a photo of a girl eating outdoors and text promoting new recipes every week.
Text excerpt titled 'The Collaboration' explaining a freelance project involving website design as a collaborative journey between the author and Amelia, blending culinary charm with functional design.
Smartphone displaying a digital ad for a cake with a picture of a layered peach melba trifle cake, with text promoting the cake with raspberries and limoncello, and a button labeled "Let's Eat."
Smartphone screen displaying a vegan recipe for soy ginger firecracker with broccoli and noodles, accompanied by detailed cooking instructions.
A page displaying the conclusion of Melieskitchen.com article, discussing the platform's success in connecting with audiences and supporting brand growth through a user-friendly website and membership model.